Conversion Optimization

Website Conversion Optimization Services

Delivering a high ROI is the bottom line.  That means turning visitors into high sales. Conversion rate optimization is the process of improving the website outlay and features to lower the bounce rate and more effectively lead the website visitors to the actions you want them to take while browsing on your site. Metaphix will help you increase your conversion rate subsequently increasing your revenue. We do this through the following processes

  •     Metrics Analysis (Analytics)
  •     Usability Analysis
  •     Landing Page Optimization
  •     Sales Funnel Optimization
  •     Multivariate Testing and A/B Testing
  •     Website Optimization/Maintenance
  •     Reporting/Key Performance Indicators (KPIs)

Metrics Analysis (Analytics)

You need to aware of what is happening on your website for it is crucial to improving the performance of your marketing campaign. We conduct a study of your site visitor’s behavior. The study analyzes how visitors arrive on the website, the pages they view, and why they did or did not buy from your website. This is the initial step in making your website profitable.
Site usability analysis

How do your website visitors perceive your site? We conduct a study on your site visitor’s behavior from the site visitor’s perspective. Our study reveals problems with your site design, site outlay, content or the technical structure of your website. The objective of the study is to eliminate obstacles that hinder your visitors from making use of what you offer.
Landing page optimization

The landing pages of your website are initially what potential customers will come across and see. We optimize these landing pages to make sure the conversion rate numbers significantly increase. We can build landing pages that are optimized well enough to engage your customers and give them reason to delve further into your website and complete a transaction.
Sales funnel optimization

Traffic differs. We can develop a website that can qualify and disqualify leads depending on specific criteria. A good sales funnel will lead consumers to close a transaction while simultaneously turning away consumers who are less likely to close on a deal at the website.
Multivariate Testing and A/B Testing

Studying consumer trends and testing which strategies are generating both traffic and revenue is vital. Small changes in consumer pattern and traffic can mean a lot and make a big difference. This can ensure this everything is properly targeted.  We can set up A/B or multivariate testing to establish what works best for your website and find out what will work even better.
Website Optimization/Maintenance:

Outdated website content, broken links and other faults that may turn away customers need to be checked. Strict website maintenance guarantees this. We fine tune your calls-to-action, and streamline forms of other elements with which users interact. We add new content that is optimized for visitors and search engines.
Reporting/Key Performance Indicators (KPIs):

At Metaphix, we believe in transparency throughout the optimization process. We will consistently provide a detailed account of your site key performance indicators so you can track, verify, and continuously see how our conversion rate optimization affects your site.